How it works

How Boughtique works

Discovery, routing and — soon — automated ranking.

Today

  1. We map retailers. Boughtique tracks European storefronts and the specific category and sale sections within them that are worth entering from.
  2. You search and filter. Search runs in your browser over the catalogue. Filters only ever expose facets the data can genuinely answer.
  3. You save what you like. Saved discoveries live in your browser's local storage. No account, nothing sent to a server.
  4. We route you out. Every link opens the retailer's own page in a new tab. The retailer owns the price, availability and checkout.

What we do not claim

Boughtique does not currently hold product-level data, so it publishes no product prices, no discount percentages and no stock status. Where a link is labelled a sale or outlet section, that means exactly one thing: the retailer itself operates that URL as a reduced section. The size and quality of any reduction is the retailer's claim, not ours.

We also do not claim that this site uses AI. It does not, yet. When machine learning does classify, score or rank what you see, this page will say so and explain what it changes.

Where this is going

The architecture is built for automation, in this order:

Stage What it does Status
Product ingestion Pull retailer and affiliate feeds on a schedule Next
Normalisation One schema, one taxonomy, deduplicated across retailers Next
Price history Track every observed price so a "deal" can be proven Planned
Deal score Rank genuine value, not headline percentages Planned
AI enrichment Colour, style and category tagging; natural-language search Planned

A deal score will only ever be shown once it is computed from real observed prices. Until then, nothing of the kind appears on this site.

Imagery

Every image here is abstract artwork generated by Boughtique and served from our own domain. It is decorative. It is never a photograph of a product, and it is never presented as one. Authorised product photography will only appear via retailer or affiliate feeds that license it.